Tuesday, March 11, 2014

Blog.doc


Activity: Research

  1. What is a Blog, what does it do?

A blog is a personal web site or web page where an individual can record links, ideas and other thoughts. Wikipedia states: “A blog is a discussion or informational site published on the World Wide Web consisting of discrete entries (‘posts’) typically displayed in reverse chronological order (the most recent post appears first)” (Wikipedia, 2014).

They allow individuals to express their ideas towards a particular subject, allowing the individual to post images in relation to their chosen topic. Many are used as online diaries offering relationships to form with their readers and other bloggers.

They allow readers to post comments and engage with the writer.


  1. What types of blog are available? Provide 3 examples (URLs) and front-page screenshots of blogs that cater for a specific demographic.

There are many different types of blogs. They are different not only by their content, but also by the way the content is written and delivered.

Personal Blogs: are ongoing diaries or commentary written by an individual.

Microblogs: when small pieces of digital content are posted, such as pictures, links, short videos, text, or other media on the Internet. Examples include Twitter, Facebook, Tumblr, and by far the largest WeiBo.

By genre: focusing on particular subjects, such as music, health, fashion, travel (also known as travelogs), etc. How To/Tutorial blogs are also now becoming increasingly popular. “A blog featuring discussions, especially about home and family is not uncommonly called a mom blog and one made popular is by Erica Diamond, who created Womenonthefence.com, which is syndicated to over two million readers monthly” (Wikipedia, 2014).

By media type: blogs comprising videos are called vlogs, ones comprising of links are called linklogs, a portfolio of sketches are sketchblogs, one comprising of photos is a photoblog and ones written on typewriters and then scanned are called typecast or typecast blogs.

By device: Blogs may also be defined by which type of device is used to compost it. A blog written on a mobile device like a mobile phone could be called a moblog.

Reverse blogs: is when users, rather than a single blogger, compose the blog. They can be written by several contributing authors on a topic, or opened up for anyone to contribute, although there is typically some limit to the number of entries to keep it from operating like a Web Forum.  


Examples of: Music blogs

1) Wordpress

she blogs about music screenshot

2) Blogger

music for maniacs screenshot

3) Tumblr

the music point screenshot


  1. Compile a list of 5 blogging systems and list their strengths and weaknesses. Specifically look at customizability, ease-of-use, is there any advertising? Can I remove any sponsorship branding? Can I delete it? Can I use is for commercial purposes? Is there free technical support? Is it search-engine-friendly? Can I embed RSS feeds? Can I add a sit tool to find out the number of visitors? Is it secure (is it hack-proof)?


1) WordPress 
http://wordpress.com/

Wordpress has become one of the more popular blogging systems to date. One of the pros is there many themes and plugins they offer. It is easy to install and out of all the Content Managing Systems out there, Wordpress would have the biggest community. They are freely available as Open Source Code, which means you can freely modify and distribute the code without paying licensing fees.

However, this could also be seen as a con. With Open Source you are granted a number of freedoms not available with closed-source software, but it is not free-for-all. This means any code, you create, and distribute yourself, and must be GPLv2 licensed. There is also the concern for security. PHP applications are susceptible to flaws in security. Over the past few years many major issues have been solved, but there are still the occasional security bug that may pop up. These days WordPress release updates regularly and patch discovered issues pretty quickly.

Deleting your page is pretty simple. I have did this for my first blog I set up for this course.

There is a tremendous wealth of support forums for Word Press. You are only limited by your imagination in what you can build with it.

You can host your own site, or there are many hosting solutions available. Although, it can be advantageous to manage a self-hosted site, as it can provide for a larger amount of disk space and FTP (file transfer protocol) access.

Extending a Word Press site with powerful plug-ins is done with ease. Plug-ins allow you to easily install applications such as life streaming, maps, Facebook ‘Like’ buttons, and sharing apps.
  
2) Medium 
https://medium.com/ 
Medium is a place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.

Twitter founders’ new blogging platform, Medium has removed the ‘comments’ feature. Some bloggers may look at that as a deal-breaker, taking platforms like Roon and Medium out of the running as potential options, while others welcome the approach. On one hand, you can argue that quality content will encourage quality comments; on the other, there’s always someone out there with something negative to say.

The comment feature does however encourage a social media conversation. Disabling comments means anyone who really wants to let you know what they think can only do so using social media. This encourages interaction on the likes of Facebook or Twitter, creating more buzz for yourself.

Another advantage to using social media rather than blog comments comes back to the topic of anonymity. If the comment is made through social media, that user’s followers can see it. That creates a certain level of accountability, and decreases the change of trolling and negative comments. There’s obviously no right answer as to whether or not to have a ‘comment’ box. It all comes down to personal preference, since it’s all about what you want to achieve with your blog. In some cases, comments can add substance to the conversation, while in others it’s simply a distraction.

Medium allows you to contribute often or just once in a blue moon, without the commitment of a blog. And either way, you’re publishing into a thriving, pulsing networknot a standalone web site, which you alone are responsible for keeping alive.


3) Squarespace  
http://www.squarespace.com/

Squarespace is a drag and drop website builder specifically focused on providing rich-imagery, highly polished/finished experiences for website builders. This gives the illusion it is targeted for unique users such as designers, boutique businesses, and portfolio driven websites. 

         “Squarespace is able to achieve an unprecedented level of control over the experience of creating and hosting a website. This end-to-end control allows Squarespace to deliver the best website creation tools on the web, which in turn enable the most sophisticated and modern customer websites in the industry”      
                               -Anthony Casalena, Squarespace CEO and Founder (website builder expert, 2014).

Strengths: Their templates give off a sophisticated look and feel. All templates are responsive, meaning they resize their content to the browser type and will automatically resize to help your visitors gain optimal viewing experiences. This is great for mobile devices, which are fast growing for most users. The extensive styling options allow the user to customize their site without editing codes. Adjusting fonts, colours, image opacity, sidebar width etc. are done with ease.

Weaknesses: The editing screen and live preview screen are separated. This makes it difficult for the user to format his/her website layout the way they want. What they see in the editing mode is not necessarily what they will see after they publish the site. Re-arranging certain image blocks can also prove to be a tricky experience. For the beginner, these could prove to be too overwhelming.

Squarespace does provide the user with a real-time analytics dashboard, which helps to track hourly traffic, up to traffic data for the past 12 months. It also supplies data information of who referred someone to the website, the most popular content etc. It allows the user to optimize all the basic SEO functions, such as titles and descriptions for your overall website or for each web page.  A site map is automatically created and can be submitted to Google through Google Webmaster Tools. This is not a feature that all website builders offer.


4) Tumblr  
https://www.tumblr.com/

Tumblr is a microblogging platform. It allows the user to “post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything from colours to your theme’s HTML” (Tumblr.com, 2014). You have the freedom to customize your Tumblr however you want. You can design your own theme or choose one of the many provided, both free and paid.

Strengths: It is easy to Share on Tumblr. It has a Bookmarklet that allows the user share things quickly when browsing other sites from their browsers Bookmark Bar. It also allows the user to edit multiple posts from the same time through its’ blog mega-editor located on the Posts tab. Short URL’s are provided for when you want to share a link to one of your posts but you don’t have room for many characters. You can reblog any of your posts to your other blogs and it allows readers the opportunity to answers any questions throughout your blog that ends in a question mark. With Tumblr you don’t have to write a long post to generate hits, reblogs and comments. Unlike other blogging platforms, Tumblr has a built in community, therefore you done have to build your own before you start receiving feedback from readers.

Privacy is taken very seriously. Tumblr was acquired by, and is now a wholly-owned subsidiary of, Yahoo! Inc. as of June 19, 2013. Although their Privacy Police does not govern what their users do on their Tumblr blogs and they do not take responsibility for the information collection and use practices of any individual blog or blogger.

There are also many keyboard shortcuts for quick, ease of use. E.g. L to like the current post, J to move forward through posts, K to go in reverse.

It offers a variety of custom share buttons too.

 
     


Weaknesses: Like Twitter, Tumblr allows you to follow friends, although it is extremely difficult to find people that interest you. There is no directory and it does not show you who other people are following.

Tumblr has attracted a young audience. There are many teens that use it as a personal website. The Tumblr iPhone app is stylish and impressive and utilizes the iPhone’s native elements including the camera and audio recorder. You can upload rich content in a matter of seconds and the user experience is second to none.

Tumblr is most suited to artists, designers, and photographers. Those who do not need words to describe their work. Tumblr allows you to post a picture, tag it with the proper keywords and gain tons of feedback without the need of a long from article. Just about every big name in fashion such as Vogue, H&M, Jcrew and many others have a presence on Tumblr.


5) Asaph  
http://asaph.phoboslab.org/

Asaph (pronounced: uh-s-uh-f) is another micro-blogging system, focusing on collecting links and images from other pages. It allows you to post content directly from any page you are on. Asaph is currently in Beta stage. It needs PHP5 and MySQL4 to run. To install, just unpack the zip, enter your database settings in lib/asaph_config.class.php, upload it to your webserver and point your browser to admin/install.php.

The only way to post new entries to your Asaph blog is through a bookmarklet. After logging in to your admin menu, you will see the ASAPH bookmarklet on the left. Just drag this link to your bookmarks bar and you're set.

Asaph is not a full blown blog and it does not aim to be one – it just does this one task, but it’s pretty good at it.



Conclusion:

The obvious choice to start is Word Press. It's mature, solid, scalable, secure, supported by a thriving community, has a bazillion plugins, and it appears to be the leading open source blogging solution. It's written in PHP, which while not my first choice is a language I’m fairly comfortable with.




References

Tumblr, (2014). About. Tumblr.com. Retrieved March 04, 2014 from http://www.tumblr.com/about
Website Builder Expert, (2014). Website Builder Expert, Squarespace Review 23014 – What’s with the Hype? Retrieved March 04, 2014 from http://www.websitebuilderexpert.com/squarespace-review/
Wikipedia, (2014). Blog. Wikipedia.com. Retrieved February 25, 2014 from http://en.wikipedia.org/wiki/Blog

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