Using up to four flat black squares, create an image (shape) to express the meaning of each of the following six words:
- order 4. congested
- increase 5. tension
- bold 6. playful
Then, select the most effective solution for each and redraw in the bigger square. * the four black squares can be different sizes, allowing for a far greater range of possible solutions.
Objective:
To use two dimensional design principles to explore, experiments, develop and extend your graphic vocabulary. These principles include framal reference (relation between the objects and the frame), contrasts of scale, cropping, overlapping, touching, illusion of space, dynamics and stability.
ORDER
INCREASE
BOLD
CONGESTED
TENSION
PLAYFUL
ORDER INCREASE BOLD
CONGESTED TENSION PLAYFUL
Part B
Find magazine advertisements or business cards that demonstrate each of the six categories mentioned above.
 |
| ORDER |
 |
| INCREASE |
 |
| CONGESTED |
 |
| BOLD |
 |
| TENSION |
 |
| PLAYFUL |
Summary
This activity emphasises how something as basic as an arrangement of black squares within a frame can suggest meaning. This demonstrates the power of position of visual elements. In this example we used black squares but any object such as letterforms (in fact, especially letterforms) can be used in the same way. The black squares can represent anything that you use in your design: it's the effect of spatial relationships that is universal.
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