1. Colour Squares
Collect 10 squares of coloured paper. Cut into quarters.
Collect 10 squares of coloured paper. Cut into quarters.
• Wattyl paint swatches
2. Colour Associations
1. Write five words I associate with each colour: red, blue, yellow, green, black and white.
Red: Fire, Love, Anger, Passion, Sexy
Blue: Cold, Winter, Water, Relaxing, Ice
Yellow: Summer, Happy, Friendly, Playful, Daffodil
Green: Spring, Balance, Harmony, Nature, Foliage
Black: Secretive, Dark, Space, Death, Nothing,
White: Pure, Clean, Honest, Bride, Heavenly,
Blue: Cold, Winter, Water, Relaxing, Ice
Yellow: Summer, Happy, Friendly, Playful, Daffodil
Green: Spring, Balance, Harmony, Nature, Foliage
Black: Secretive, Dark, Space, Death, Nothing,
White: Pure, Clean, Honest, Bride, Heavenly,
2. Find a hue among the colour squares I collected that matches most closely each word from my list.
Red: I only have one hue for red; ‘Red Barron+’ (RGB: 183,85,63). I think it represents Sexy. In my opinion, it is the perfect shade for a lipstick.
Blue: Cold; ‘Lacecap’, (RGB: 183, 210, 227). This light shade of blue resembles ice. Winter; ‘Tall Ships’, (RGB: 0,128,128) To me this colour looks like the colour of cold grass. Water; ‘Cousteau’, (RGB: 95,158,160) This mid-blue shade looks like the ocean. Relaxing; ‘Silk Sari’, (RGB: 22, 116, 149). This blue-green incorporates some hint of green, a colour that I relate strongly to relaxing. Ice; ‘Brookshire’ (RGB: 238, 240, 223), this off-white colour looks like frozen water.
Yellow: Summer; ‘Sun Day’ (RGB: 255,227,132), this shade of yellow matches it’s name and is aptly suited to the word Summer. Happy; ‘Happy’ (RGB: 218,165,32), another colour choice that matches its word. Friendly/Playful; ‘Lemon Delicious’ (RGB: 255,233,115), This shade of yellow is very inviting, a characteristic which closely follows being friendly and playful. Daffodil; ‘Goldilux’ (RGB: 255, 215, 0). This bright yellow is just bright enough to be able to be compared to that of the brightness in the daffodil.
Green: Spring; ‘Soul Mate’ (RB: 200, 224, 199). This shade looks like the end of winter welcoming the greens of spring. Balance/Harmony; ’Bright Balm’ (RGB: 106, 175, 132). This has shade has a balancing tone about it. Not too green, but just right. Nature/Foliage; ‘Charmed Forest’, this deepish green is as lush as the leaves in the Daintree.
Black: I have only one hue in the colour black, ‘Nightsky’ (RGB: 64, 64, 64)
White: I have only one swatch in white also, ‘Classic White’ (RGB: 250, 250, 250).
3. Question – were there differences in opinion of what some colours represent? Were some colours easier than others to identify?
3. Question – were there differences in opinion of what some colours represent? Were some colours easier than others to identify?
Most colours, in my mind, represented the description given. Obvious ones were Red (love and anger), and Yellow (caution and good cheer). A surprise one was Blue (intelligence and faith).
3. Colour Wheel
3. Colour Wheel
From the Colour Wheel ……..
What are the 3 Primary colours?
• Yellow • Red • Blue
What are the 3 Secondary colours?
• Orange • Purple • Green
What are the 6 Tertiary colours?
• Yellow-Orange • Red-Orange • Red-Purple
• Blue-Purple • Blue-Green • Yellow-Green
4. The Colour Wheel and Colour Schemes
1. Following the colour wheel arrange your set of squares collected. Identify primary, secondary and tertiary colours.
Primary: Yellow – Goldilux (RGB: 255, 210, 85)
Red – Red Barron+ (RGB: 183, 85, 63)
Blue – Hidden Springs (RGB: 12, 104, 63)
Secondary: Orange – Tangella (RGB: 230, 141, 81)
Purple – Prado Pink (RGB: 133, 89, 120)
Green – Charmed Forest (RGB: 58, 133, 102)
Tertiary: Yellow-Orange – Laughter (RGB: 253, 220, 112),
Red-Orange – Ballistic (RGB: 234, 118, 63)
Red-Purple – C’Est La Vie (RGB: 161, 91, 105
Blue-Purple – Lydia’s Purple (RGB: 97, 94, 127)
Blue-Green – Silk Sari (RGB: 22, 116, 149)
Yellow-Green – Apple Fresh (RGB: 200, 217, 154
2. Create four different colour schemes by pulling out complementary and contrasting colours.
Red – Red Barron+ (RGB: 183, 85, 63)
Blue – Hidden Springs (RGB: 12, 104, 63)
Secondary: Orange – Tangella (RGB: 230, 141, 81)
Purple – Prado Pink (RGB: 133, 89, 120)
Green – Charmed Forest (RGB: 58, 133, 102)
Tertiary: Yellow-Orange – Laughter (RGB: 253, 220, 112),
Red-Orange – Ballistic (RGB: 234, 118, 63)
Red-Purple – C’Est La Vie (RGB: 161, 91, 105
Blue-Purple – Lydia’s Purple (RGB: 97, 94, 127)
Blue-Green – Silk Sari (RGB: 22, 116, 149)
Yellow-Green – Apple Fresh (RGB: 200, 217, 154
2. Create four different colour schemes by pulling out complementary and contrasting colours.
Ballistic C’Est La Vie Silk Sari Apple Fresh
Goldiluxe Tangella Hidden Springs Prado Pink
Goldiluxe Red Barron Prado Pink Charmed Forest
Lydia’s Purple Silk Sari Laughter Ballistic5. Learning Activity – Create a Colour Collage
1. Monochromatic – one colour on the colour wheel including tints and shades of that colour. (RGB: 108, 190, 69).
6. Colour Associations ‘Australia’
1. Select colour squares, that reflects ‘Australia.
Laughter Goldiluxe Hidden Springs Charmed ForestThese colour squares, to me, reflects the beaches of Australia, with its Golden sands, Blue oceans and surrounding Green BBQ areas.
Question – Are there common selections or combinations – for example, burnt orange and sky blue to represent the desert, or green and yellow to represent wattle or sporting cultural stereotypes?
Answer - I think the most common colour combination would be the Green and Gold. These are the traditional sporting colours and are usually present throughout the Commonwealth Games. I think that oranges and dessert colours would also represent our famous Ulluru and golden sunsets.
2. What colour is Australia to me. Create a mood board that reflects colours that you feel represent the essence of Australia. Then create a mood board of colours that represent my own lifestyle.
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7. Colour Branding
1. Collect a range of logos (e.g. Woolworths, Channel 10, Telstra, Google, Qantas, Breast Cancer Foundation).
Questions – What associations do you have with the colours? What do you think the design is communicating through colour? How would the communication of the logo shift if you changed the colour of the logo?
i.
McDonalds - red and yellow. Studies have shown that the first two colours that the eyes process and signals to the brain are red and yellow. "Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, and it attracts attention. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness. In, eat and out again. Yellow is also the most visible colour in daylight, which is why the McDonald’s M can be seen from a far distance. The language of colour is communicated quicker to the brain than words or shapes as they work directly on our feelings and emotions" (Haller, 2011).
If the colours were different it most definitely would impact on the ‘fast food’ image and brain thoughts.
ii.
If the colours were different it most definitely would impact on the ‘fast food’ image and brain thoughts.
ii.
Starbucks – green. Peace, health and balance. Plain colors are used in the Starbucks logo, which characterize the simplicity of it. The only colors used are black, white and deep green. Dark green represents wealth and therefore makes people feel rich in their choice of coffee brand when choosing Starbucks.
The company logo is a two-tailed siren. The logo has been streamlined over the years. In the first version, the Starbucks siren had bare breasts and a fully visible double fish tail. In the second version, her breasts were covered by hair, but her navel was still visible, and the fish tail was cropped slightly. In this current version, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle's Pike Place Market.
I don’t think people would associate its richness to flavor if they had used a different colour in their logo.
iii.
The company logo is a two-tailed siren. The logo has been streamlined over the years. In the first version, the Starbucks siren had bare breasts and a fully visible double fish tail. In the second version, her breasts were covered by hair, but her navel was still visible, and the fish tail was cropped slightly. In this current version, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle's Pike Place Market.
I don’t think people would associate its richness to flavor if they had used a different colour in their logo.
iii.
Taco Bell – purple and pink, the colours of imagination and wisdom. Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty and luxury. It is a rare occurring color in nature and as a result is often seen as having sacred meaning. Because combining a strong warm with a strong cool color creates the purple color, the color retains both warm and cool properties.
“The Taco Bell logo features bright shades of purple, pink and yellow to appeal to its young customers. While the purple color stands for approachability, excellence and grace, the pink depicts youthfulness and affection. The yellow color, on the other hand, symbolizes happiness, optimism and joy” (Famous Logos, 2013).
I, therefore, don’t think that it would maintain its youthful feel if different colours were used.
iv.
Yellow Pages – yellow and black. Yellow represents clarity. Studies show that the meaning of the colour yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy. The colour yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system.
Bright yellow is an attention getting colour, and when used in combination with black, is creates one of the easiest colour combinations to read and see from long distances. This is why school buses, taxi’s, and traffic signs are painted yellow and black. Henry Alexander created the “Walking Fingers” logo in 1962. Within a year it became the national trademark for their yellow pages.
Their site states: “Yellow Pages® has business listings, phone numbers, maps, email addresses & websites for local Australian businesses to help you get the job done” (Google, n.d). The use of this bright yellow enhances this statement and makes the consumer feel confident that they will, indeed, get the job done with Yellow Pages.
v.
Bright yellow is an attention getting colour, and when used in combination with black, is creates one of the easiest colour combinations to read and see from long distances. This is why school buses, taxi’s, and traffic signs are painted yellow and black. Henry Alexander created the “Walking Fingers” logo in 1962. Within a year it became the national trademark for their yellow pages.
Their site states: “Yellow Pages® has business listings, phone numbers, maps, email addresses & websites for local Australian businesses to help you get the job done” (Google, n.d). The use of this bright yellow enhances this statement and makes the consumer feel confident that they will, indeed, get the job done with Yellow Pages.
v.
Nickelodeon – orange. Orange is the color of joy and creativity. It is the blend of red and yellow, and is a mixture of the energy associated with red and the happiness associated with yellow. It is researched that the orange color can create physical effects such as heightened sense of activity and increased socialization.
The color orange has very high visibility and is often used to gain attention. It still gets your message noticed without the bold, in-your-face presence that the color red has.
The color orange has very high visibility and is often used to gain attention. It still gets your message noticed without the bold, in-your-face presence that the color red has.
8. Illustration Briefs – effective limited use of colour
My First Kafka: Runaways, Rodents, and Giant Bugs
When no colour is used in illustration, the artist creates more patterns within the images. This creates the illusion of depth.
The advantages of black and white illustration
• Sometimes, colours can be distracting and may even make the picture look complicated. It can be hard to focus on the subject because of too much colour. But when it comes to black and white illustration, the subject is much easier to focus on.
• Black and white keeps you focused on the actual composition and texture of the image. It allows you to focus on shapes, light and shadows, lines and perspective. That is why some photos look definitely more convincing in black and white.
• Black and white illustrations have a classy and exquisite feel about them. They have an aesthetic, artistic look that is hard to produce in colour. They definitely look timeless (The Pho.to blog, 2014).
Gobble you up!
"Readers familiar with a certain old lady who swallowed a fly will revel in this adaptation of a Rajasthani trickster tale. Beautifully illustrated . . . this handsome volume is an art object in itself."- Kirkus Reviews
Illustrating the story in the Meena style of art involved two kinds of movement. The first was to build a visual narrative sequencing from a tradition, which favored single, static images. The second challenge was to keep the quality of the wall art, while transferring it to a different, while also smaller, surface. We decided on using large sheets of brown paper, with Sunita squeezing diluted white acrylic paint through her fingers (Popova, n.d).
Illustrating the story in the Meena style of art involved two kinds of movement. The first was to build a visual narrative sequencing from a tradition, which favored single, static images. The second challenge was to keep the quality of the wall art, while transferring it to a different, while also smaller, surface. We decided on using large sheets of brown paper, with Sunita squeezing diluted white acrylic paint through her fingers (Popova, n.d).
Jane, the Fox & Me
Full colour graphic novels are expensive to print. But with the understanding that children will only read black and white books on occasion, a judicious use of colour seems the perfect solution. In this book varying hues of reds are used. Splashes of other colours are introduced slowly, a blue wall, some green jungle leaves and although these changes are small, they are evident.
“Arsenault captures the sense of solace Helene finds in this book by using colour – she favours red, turquoise and a lush green – only when our heroine has her nose in it; the rest of the time, the world is rendered in shades of grey and brown” (Cooke, 2014).
“Arsenault captures the sense of solace Helene finds in this book by using colour – she favours red, turquoise and a lush green – only when our heroine has her nose in it; the rest of the time, the world is rendered in shades of grey and brown” (Cooke, 2014).
References
Bourn Creative, (2011). Color Meaning: Meaning of the Color Green. Retrieved from http://www.bourncreative.com/meaning-of-the-color-green/
Cooke, R. (2014). Jane, the Fox & Me review – beat the bullies with the help of Jane Eyre. Retrieved from http://www.theguardian.com/books/2014/mar/31/jane-fox-me-fanny-review-eyre-britt-arsenault
Famous Logos, (2013). Retrieve from http://famouslogos.net/
Gobble You Up. Gina Wolf (Author), Sunita Sunita (Illustrator). Review from https://www.goodreads.com/book/show/17465834-gobble-you-up
Google search, (2014). Yellow Pages. Retrieved from https://www.google.com.au/search?q=yellow+pages+logo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&gfe_rd=cr&ei=2LZcU-ntIcGN8QepkIGYAg#channel=fflb&q=yellow+pages+&rls=org.mozilla:en-US:official
Jane, the Fox & Me. Fanny Britt (Author), Isabelle Arsenault (Illustrator). Review from https://www.goodreads.com/book/show/17214302-jane-the-fox-and-me
Haller, K. (2011). Branding, why red & yellow is used by the fast food industry. Retrieved from http://karenhaller.co.uk/blog/branding-why-red-yellow-is-used-by-the-fast-food-industry/
My First Kafka: Runaways, Rodents, and Giant Bugs. Matthue Roth (Author), Rohan Daniel Eason (Illustrator). Review from http://www.amazon.com/exec/obidos/ASIN/1935548255/braipick-20
Popova, Maria. (n.d). The 13 Best Children’s, Illustrated, and Picture Books of 2013. Retrieved from http://www.brainpickings.org/index.php/2013/12/09/best-childrens-books-2013/
The Pho.to blog, (2014). Accessed April 28 2014, from http://blog.pho.to/the-power-of-black-and-white-photography/bw_example/
Wattyl, (2014). My Projects. Accessed from http://www.wattyl.com.au/en/my-projects/index.html?ref=myprojects_homepage_menu
Bourn Creative, (2011). Color Meaning: Meaning of the Color Green. Retrieved from http://www.bourncreative.com/meaning-of-the-color-green/
Cooke, R. (2014). Jane, the Fox & Me review – beat the bullies with the help of Jane Eyre. Retrieved from http://www.theguardian.com/books/2014/mar/31/jane-fox-me-fanny-review-eyre-britt-arsenault
Famous Logos, (2013). Retrieve from http://famouslogos.net/
Gobble You Up. Gina Wolf (Author), Sunita Sunita (Illustrator). Review from https://www.goodreads.com/book/show/17465834-gobble-you-up
Google search, (2014). Yellow Pages. Retrieved from https://www.google.com.au/search?q=yellow+pages+logo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&gfe_rd=cr&ei=2LZcU-ntIcGN8QepkIGYAg#channel=fflb&q=yellow+pages+&rls=org.mozilla:en-US:official
Jane, the Fox & Me. Fanny Britt (Author), Isabelle Arsenault (Illustrator). Review from https://www.goodreads.com/book/show/17214302-jane-the-fox-and-me
Haller, K. (2011). Branding, why red & yellow is used by the fast food industry. Retrieved from http://karenhaller.co.uk/blog/branding-why-red-yellow-is-used-by-the-fast-food-industry/
My First Kafka: Runaways, Rodents, and Giant Bugs. Matthue Roth (Author), Rohan Daniel Eason (Illustrator). Review from http://www.amazon.com/exec/obidos/ASIN/1935548255/braipick-20
Popova, Maria. (n.d). The 13 Best Children’s, Illustrated, and Picture Books of 2013. Retrieved from http://www.brainpickings.org/index.php/2013/12/09/best-childrens-books-2013/
The Pho.to blog, (2014). Accessed April 28 2014, from http://blog.pho.to/the-power-of-black-and-white-photography/bw_example/
Wattyl, (2014). My Projects. Accessed from http://www.wattyl.com.au/en/my-projects/index.html?ref=myprojects_homepage_menu
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