Tuesday, August 26, 2014

p3 LA02 - The Graphic Design Process

Learning Activity

Design my own version of a 'Graphic Design Process Map'.








Thursday, August 21, 2014

t3 #04 [Interactive Photobook]


The Brief:
  1. Using a digital camera, take four [4] photos of the same object from different angles. Save each file using standard naming conventions. In a Work document make note of each image file's metadata/tags.
  2. Using a scanner, scan an original image three [3] ways [one colour at 300dpi, one greyscale at 300dpi and one lineart at 1200dpi]. Save each file using standard naming conventions. In a Word document, make note of each image file's metadata/tags.
  3. Using Photoshop to combine the above in steps [1] and [2] in one [1] image file, in a way that shows you have an understanding of visual design and communication principles, e.g. a collage.
  4. Finally, create a Photobook, using InDesign or Illustrator, showing all of the above images as well as displaying a record of the metadata settings on the page.
  • Size of the Photobook is up to you. It should be a single-page book.
  • Include a Title Page at start of document and then one page per image.
  • The total amount of pages for this Photobook is nine [9].
  • Export Photobook to PDF.
  • Open PDF and include a navigation system of Bookmarks and include any other interactive features to make searching within the document easier.
  • Test that it all works.
 

*N.B size of book = 8.25" x 8.25"


Wednesday, August 20, 2014

t3 Assessment #03 [Magazine]

The Brief:

Produce a magazine-style *article on the use of Adobe software and present a series of two page #spreads using InDesign
  • Name of magazine: 'Adobe Plus'
  • Magazine content can either be your own or copied from elsewhere. If copied it must be clearly referenced in your checklist.
  • Final trimmed page size is to be 180mm x 250mm per page.
  • Apply a 3mm bleed if your design requires it.
  • Export as prepress PDF with all printer marks and bleed area.
  • Export as prepress PDF without printer marks and bleeds, the PDF needs to include Bookmarks of important pages. Test.

Content

Your final article must show mini tutorials, including screenshots of ALL of the following:
  1. Rulers and Grids.
  2. Adjusting, colouring and copying images.
  3. Gradient fills, mesh and patterns.
  4. Move, scale, rotate, reflect, shear and distort.
  5. Type on a path.
  6. Wrapped type.
  7. Layers.
*A hardcopy magazine publication bought at a newsagent, with page numbers & barcode on front.
#One spread=2 pages. Your design will be a minimum of 4 pages.
Note - This Assessment Task requires an understanding of Adobe Software which used so far 0 InDesign, Photoshop, Illustrator and Acrobat. You may choose all three or may just focus on one, e.g. Illustrator only for your tutorial article. 







Monday, August 11, 2014

t3 Assessment #02 [Drawing with Type]

The Brief
  • Using Adobe Illustrator, demonstrate your understanding of type-on-a-path, you are required to draw an illustration relating to a famous speech or nursery rhyme.
  • If you find a speech online, you may have to cut it short to around 50-100 words max.
  • Draw or illustrate a simple figure relating to the speech/nursery rhyme.
  • Draw digitally or on paper and then scan in, you will then create text to go on the lines of the drawing.
  • Completed work should be text only and in black ink only [no colour or lines, no pictures].
  • Save your Illustrator file then Export to PDF for presentation.
  • Final image size - A4 landscape






t3 Assessment #01 [Photo Word]

The Brief
  • Photograph alphabetical shapes that make up a word (minimum of five [5] letters).
  • DO NOT photograph people forming the letter, spaghetti or other flexible substances formed into letter or other similar 'cop-outs'.
  • DO NOT photograph existing letters and avoid the obvious.
  • Also, try to make the letters relate to the word, e.g. "Nature" photograph natural objects; "Gothic" take shots in a cathedral or church; "Cracks" maybe in the concrete pavements or walls.
  • If there are two letters the same in the word, you must have two different photographs.
  • All letters can be cropped if you wish.
  • Convert image from RGB to CMYK.
  • All images are your own.
  • Combine all letter images into one final image size - 800 pixels wide (height in proportion) 150 dpi Resolution, saved as a JPEG image.




I've also uploaded a Black & White one to see the contrast ...


Thursday, August 7, 2014

i3 LA07 Seek Input to Set Targets

List the key stakeholders in your organisation or another organisation with which you are familiar, that you would need to consider when developing an environmental management plan.
 
GRAPHIC DESIGN STAKEHOLDERS
 
• Designers
• Management
• Audience
• Packaging Designers
• Product Designers
• Event Planners
• Marketing
• Sales
• Regulatory
• Finance
• Production
• Service
• Maintenance
• Manufacturing
 
CONSULTATION METHODS USED IN FINDING RESOURCE EFFICIENCY IDEAS
 
• Blogs
 
Design professionals often give advice on their blogs. Graphic design
blogs are a valuable resource for any designer.
 
• Colleagues
 
Consider sending a fellow colleague an email or get together over a coffee
to ask for advice on what they may think.
 
• Social Media
 
Sites like Pinterest serve as a virtual filing cabinet for most things. There
are literally hundreds of ideas pinned to boards that offer great resources.

IMPLEMENTATION OF THE CONSULTANCY PROCESS
 
Create a Life Cycle Analysis.
 
The template below enables a comparison of the value or extent of each
effect. A Life Cycle Analysis can be as detailed or as simple as you like,
for example a score of 0 would be no effect whereas a score of 10 would
be a substantial effect, or if known actual costs or values can be inserted.
This is a simple way to look at use of resources and their impact, which
prompts ideas as to where improvements and reductions to impact on the
environment can be made.














GRAPHIC DESIGN JOB DESCRIPTIONS
 
• Owner/Partner/Principle
 
An owner, partner or principle hold equity position and has major
responsibility for a company having employees.
 
• Director (Design/Creative/Art)
 
Creative and Design directors are the heads of the advertising department
and has the final creative authority. Key responsibilities can include the
development of graphic design advertising, communication and industrial
design.
 
The Art director establishes the conceptual direction for all design staff
and orchestrates their work, as well as the work of production artists,
photographers, illustrators, pre-press technicians, printers and anyone
else who is involved in the development of a project. The art director
generally selects the suppliers and has final creative authority is there
isn’t any creative director on staff.
 
• Design/Project Manager
 
The Design or Project manager manages the creative staff, evaluates
their work and ensures that all the projects meet the requirements of the
design brief and are completed on time and within budget.
 
• Senior Graphic Designer
 
The senior designer is responsible for the design solutions from concept to
completion.
 
• Intermediate Designer
 
An intermediate designer is responsible for the design of graphic
applications such as collateral material, environment graphics, books and
magazines, corporate identity and branding, film tinting an multimedia
interfaces, from concept to completion.
 
• Entry Level/Junior Graphic Designer
 
This designer has been out of College/University for less than two years.
 
• Office Manager
 
The office manager for a design company takes care of the office
administration and clerical functions, such as supply inventory and
invoicing etc.
 
• Web Developer
 
A front-end developer uses HTML/javascript/ASP/ColdFusion and other
tools to develop static and dynamic web pages.
 
• Operations Manager
 
The operations manager provides leadership in the planning, organising,
directing and monitoring of company business operations both on a dayto-
day basis, as well as a long-term basis. Responsibilities include
working with key stakeholders in the maintenance and improvement of
productivity and quality systems.
 
References:
 
About/What is Graphic Design. Retrieved from http://www.agda.com.au/about/what-is-graphic-design/ 
Environment management and sustainable development. Retrieved from
http://www.businessballs.com/environmentalmanagement.htm 

Graphic Design Inspiration and How to Find It. Retrieved from http://www.udemy.com/blog/graphic-design-inspiration/ 
Sustainable Graphic Design. Tools, Systems, and Strategies for Innovative Print Design. Wendy Jedlička. Retrieved from http://books.google.com.au/books?id=sfMAsgp4vMwC&pg=PA174&lpg=PA174dq=graphic+design+stakeholders&source=bl&ots=Z_Kxk4P1u3&sig=j_ATpL-ttqsGAQGd3ZNeUbRRmic&hl=en&sa=X&ei=Ay7cU--7Dcvo8AXVoIKoBAved=0CG4Q6AEwCQ#v=onepage&q=graphic%20design%20stakeholders&f=false

Wednesday, August 6, 2014

i3 LA06 - Collecting Information

Graphic Design/Print Industry Environmental Best Practice Guidelines:

Reduce the amount of materials required for production
 
If you are involved in package design, the secret to making more responsible packaging may necessarily lie in changing to a more earthfriendly material. It could be to rethinking the package design entirely. Consider if you can get by with the bare minimum – a package that uses 
far less material altogether.

Use paper and materials made with recycled, post-consumer waste
 
Research what materials to use in packaging, displays, exhibitory and
architecture. Sites like www.ecolect.org are a great starting point.
 
• Print with low VOC (Volatile Organic Compounds) inks
Ask your printer what percent of VOC are emitted when the ink dries, and
how that compares to other inks. As a guide: less than 10% VOCs for
sheetfed printing and les than 30% for heatset printing.
 
Use Inks made with renewable resources
 
Vegetable based inks such as soy-based inks are made with a certain amount of vegetable oil rather than petroleum oil. These inks are better for the environment because they are partially made with renewable resources such as soy, linseed, and corn.
 
Find out what production methods require the least amount of transport
 
Even if you design the most eco-sensitive piece and print it on paper stock with a small environment footprint, you still need to think about shipped. If that paper stock had to be shipped across the country or if the finished piece is heading out on the highway to reach its final destination, all your planet-friendly efforts could go up in a puff of diesel smoke.
 
Find out which vendors use renewable energy
 
Look for printers who do waterless printing. The waterless process eliminates the fountain solution used in offset lithography, and instead of conventional metal printing plates, they use a silicone rubber plate and special ink. It’s a faster, cleaner process that reduces the amount of paper required for make-ready and in-turn uses less energy.
 
See if the product can fulfil more than one purpose
 
Send out direct mail in reusable envelopes. Show how creative you are by creating packaging that has a second life as a frame, a display, a pencil box or some other type of package.
 
See if the end-product is biodegradable or recyclable
 
Reuse can be ingenious. For example, menus or notebooks can be made from old books when binding have been removed, most inner pages have been removed and replaced with recycled-content sketch pad paper, and new bindings are made with wire binding. Taking items with former lives and reinventing them can be unique and charming, and environmentally responsible.
 
See if the end-product can be replaced by a digital, rather than printed, format
 
More business these days are done with .pdf’s rather than paper, but for those times when only a printed document will do, change over to ecofont. It’s a free, multi-platform font based on Verdana that is full of holes, this will save around 20% of the toner you are currently wasting


 
Follow “Just-in-time production” to reduce number of units produced and warehoused
 
Reducing the number of printed pieces has obvious cost and waste reduction savings associated with it, as long as you do not end up having to run a re-print.
 
Find out which vendors sell products certified by third party Non- Government Organisations
 
Attend a Paper Forum where paper uses and paper suppliers share ideas, vendor resources, and strategies. 

Use the “Design Can Change” Checklist:
 

Icograda IDA Summary:
 
⇒ Being sustainable does not have to take on additional expenses
⇒ By becoming more sustainable, the practice will eventually become 2nd nature
⇒ Being sustainable is good for the industry, the world and for your conscience
⇒ By increasing the awareness of sustainable practices, it will in turn increase the awareness for future generations
⇒ Acknowledge we, as individuals are a part of the interdependent world
⇒ Understand how natural resources are consumed and understand your responsibility to recycle and sustain them
⇒ Lead my example
⇒ When planning design elements, keep in mind the bottom-line outcomes (social, environmental, financial and cultural)
⇒ Commit to and continue to value the environment
⇒ Consider the full cycle of goods, products and services
⇒ Use suppliers who embrace sustainable practices and principles
⇒ Promote your dedication of sustainability to clients, collaborators and the community
⇒ Provide information obtaining as to how one might become more sustainable
⇒ Demonstrate leadership by applying these principles
 
References:
 
101 Things Designers Can Do To Save The Earth. Retrieved from http://onehundredthings.wordpress.com/category/uncategorized/
 
Sustainable Graphic Design (2014). Retrieved from http://en.wikipedia.org/wiki/Sustainable_graphic_design

Tuesday, August 5, 2014

i3 LA04 - Environmental Regulators

For this assessment I looked at my previous place of employment. CMS
Electracom. Located in Brookvale Business Centre.
 
CMS Electracom offers a wealth of expertise in softwiring and power solutions, and the flexibility of customization to assist in fulfilling any special requirements you may have. CMS Electracom a wholly Australian owned and operated business has been designing and manufacturing wiring and power solutions to better serve commercial and industrial office buildings throughout Asia, Australia, New Zealand and the United Kingdom.
 
Their webpage states: PVC made using best environmental practice. Sustainable design. They have a tab/page dedicated to their Sustainable Design and Best Environmental Practice and their Facebook page (https://www.facebook.com/CMSElectracom/timeline) recently promoted that they are now ISO 14001:2004 Environmental Management Certified.
"CMS are delighted to announce - we are ISO 14001:2004 Environmental Management System Certified"

They go on to say:

“CMS Electracom is a company committed to Sustainable design. How we implement this is through product stewardship, best practice purchasing to meet Australian standards, bringing alternative and reduced environmental impact products to our clients.
 
CMS Electracom is internationally accredited to ISO 14001:2004 Environment Management Systems.

CMS Electracom supports the ongoing program of environmental improvement outlined in the PVC industry’s Product Stewardship Program. To further enhance our focus in sustainable design, we have been awarded with Best Environmental Practice certification. This certification ensures our select range of CMS softwiring cables contribute to Green Star points. With our ever-expanding range of softwiring and power products, CMS always produce with the environment in mind. Our leads are RoHS compliant, this means a ‘Restriction of Hazardous Substances’ such as Lead (Pb), Mercury (Hg), Cadium (Cd), Hexavalent Chromium (CrVI) &Polybrominated biphenyls (PBB). These restricted materials are hazardous to the environment, pollute landfills and are dangerous in terms of occupational exposure during manufacturing and recycling. Scrap metal materials from our products such as Aluminium, Copper, Brass and Steel have high recycling rates, most are considered a “renewable” resource, resulting in more efficient use of natural recourse, but also reducing waste sent to landfills. Processed metals require less energy to recycle than to process and mine. This conserves our raw material resources for the future.
 
We are always searching for ways to improve our environmental performance in all aspects of our business, ensuring sustainable design is a constant driver in our business.
 
Thus, CMS Electracom is certified to ISO14001 and Best Environmental Practice.
 
CMS Electracom is committed to Sustainable design.
 
CMS Electracom prides itself on being proactive in its environmental responsibilities. We believe in softwiring our way to a safe and sustainable environment today and tomorrow.
 
Contact CMS Electracom for all your project needs that require Green star rated products.”

They provide the following Certificates/Certifications:
 
Product Stewardship & Certification.
 
“At CMS Electracom, we support the ongoing program of environmental improvement outlined in the PVC industry's Product Stewardship Program.”
 
For more details about the PVC Product Stewardship program, visit:
http://www.vinyl.org.au
 
ISO140001:2004 Environmental Management Systems
“CMS Electracom is certified to ISO 14001”
http://cmselectra.com/anz/wp-content/uploads/2014/01/CEL001-CCE01-Certificate-of-Confidence-Final-1.pdf

Best Environment Practice
 
“CMS Electracom is delighted to announce that we have been accredited with Best Environmental Practice. A select range of CMS Softwiring cables contribute to Green Star points. Call CMS today for more information.”
 

CMS Take Back Policy
 
“At CMS Electracom we are committed to a GREENER world. 

The Green Building Council of Australia has set The Best Practice Guidelines for PVC in The Built Environment.
 
An important aspect of these guidelines relates to the “End of Life Management” of the PVC in our structured lighting cables.
 
Being conscious of the raw materials and energy that went into the initial manufacturing of our produce, we don’t wish to see these resources end up in landfill.

When you opt for our GREEN STAR certified cabling system we will guarantee to receive this cable back at the end of its in-use phase. The cable must be palletised and be free from contamination. The service is free and the used cables need to be delivered by the client to the CMS offices in either Melbourne or Sydney.
 
CMS Electracom will then arrange to have the product recycled in compliance with the Green Building Councils’ Best Practice Guidelines. 

Please contact CMS Electracom for more information.”
 
CMS Environmental Policy

CMS Energy & Greenhouse Gas Policy

Situated in the Manly Warringah municipally, there is also the Environmental Legislation under Warringah Council.
 
Warringah Council enforces pollution offences in accordance with The Protection of the Environment Operations Act 1997. Warringah Council is the Appropriate Regulatory Authority (ARA) for Warringah businesses and residents except when:
• The activity is listed in the schedule of the *Protection of the Environment Operations Act 1997
• There is an Office of Environment & Heritage (OE&H) licence to control pollution from the activity
• An Appropriate Regulatory Authority - such as OE&H, carries out the activity.
 
*Licensing under the Protection of the Environment Operations Act 1997 can
be found here: http://www.epa.nsw.gov.au/licensing/licencePOEO.htm
 Licensing under the Protection of the Environment Operations Act 1997 

The Protection of the Environment Operations Act 1997 (POEO Act) establishes the NSW environmental regulatory framework and includes a licensing requirement for certain activities.
 
Environment protection licences are a central means to control the localised, cumulative and acute impacts of pollution in NSW. In particular they aim to:

• Protect, restore and enhance the quality of the environment in NSW, having regard to the need to maintain ecologically sustainable development
• Provide increased opportunities for public involvement and participation in environment protection
• Ensure that the community has access to relevant and meaningful information about pollution
• Rationalise, simplify and strengthen the regulatory framework for environment protection
• Improve the efficiency of administration of the environment protection legislation
• Reduce risks to human health and prevent the degradation of the environment by the use of mechanisms that promote the following:
o Pollution prevention and cleaner production
o The reduction to harmless levels of the discharge of substances likely to cause harm to the environment
o The reduction in the use of materials and the re-use or recycling of materials
o The making of progressive environmental improvements, including the reduction of pollution at source
o The monitoring and reporting of environmental quality on a regular basis.
 
The POEO Act contains a list of activities that require an environment protection licence. These are listed in Schedule 1 of the POEO Act.
 
WOW, I was totally amazed and impressed that they are now ISO14001 Certified and have taken such great measures ensure they are environmentally sustainable.
 

Monday, August 4, 2014

i3 LA03 - Marketing Sustainability

Read through the article (below) ‘Warm magazine 2012’ and answer the following questions in full sentences or dot-points. Please try to put your answers in your own words so that I know you have understood the article.




 

1. What type of light globes should you use at home to save electricity costs?
• Fluorescent, although they are more expensive up-front than incandescent ones, they offer 7,500 more life hours and are up to 6 times more efficient.
 
2. Name 5 Winter Savings.
• Electricity: switch off lights when you are not in the room and do not need them on.
• Electricity/Gas: turn down heaters. Resist the urge to turn them on and put on a jumper/tracksuit instead.
• Electricity/Gas: cooking. Always cook with lids on pots and pans.
• Electricity: dry your clothes inside on a clothes-horse or on a made line in a garage. If you must use a clothes dryer, only use it with a full load and remove the clothes as soon as they are dry.
• Electricity: keep your house warm and use less heating by shutting the curtains and/or blinds. Use a good set of curtains with proper backing to save on energy costs.
 
3. Name 5 Summer savings.
• Electricity: use ceiling and pedestal fans for cooling a room. They are the cheapest to run and by opening a window and using portable or ceiling fans you can reduce the use of your air conditioner.
• Electricity: if you have to use the air conditioner, set it
to recirculate cool air instead of pulling warmer air in from outside.
• Electricity: Don’t set your fridge colder than is needed, and make sure the door seals are in good condition.
• Electricity: Another way to keep your house cool and not turn on the air conditioner is to close your curtains and/or blinds to keep out the heat. This will cool your house up to 10%.
• Electricity: Set your thermostat on your air conditioner to 23-26°c. Changing your thermostat will increase costs.
 
4. What is one way to save water?
• Install an energy efficient showerhead and keep shower time down to a minimum.
 
5. Using the Energy Saving tips provided on page 10 (page 3), produce an A3 poster targeting primary school age children to use energy wisely. Use all energy saving tips on this page in your poster. Export to PDF.

 

Friday, August 1, 2014

i3 LA02 - A Designer's Awareness of Sustainable Design

Read through the article (below) ‘Australian Paper Sustainability Spotlight’ from Desktop Magazine 2010 and answer the following questions in full sentences or dot-points. Please try to put your answers in your own words so that I know you have understood the article.


1. According to this article, HASSELL is one of Australia’s largest and awarded architectural businesses and a leader in achieving good sustainability design. Name a few of their project initiatives.
• Wayfinding
• Space planning
• Creating healthy indoor environments
• Environmentally sustainable design
 
2. Name two projects HASSELL has won awards for in environmentally sustainable design.
• The SA Water building in Adelaide
• The ANZ Centre in Melbourne’s Docklands
 
3. What is the role of the Sustainable Futures Unit (SFU) at HASSELL?
• It advises each of its studios how to demonstrate their environmentally sustainable designs, by working closely with local professional teams and sustainable communities.
• It researches project specific and management advice on sustainability objectives and initiatives.
 
4. What type of materials do HASSELL source as compared to 10 years ago?
• Recycled timbers that are sustainably managed and FSC certified
• They also use third-party organisations like Ecospecifier and GECA (Good Environment Choice Australia) that certify products
 
5. What does GECA stand for and what does it offer?
• Good Environment Choice Australia. It offers services that locate certified products.
 
6. Name 5 websites listed in this article that provides sustainable outcomes for your business and your clients.
www.geca.org.au
www.ecospecifier.org
www.o2.org
www.inhabitat.com
www.thinktheearth.net
 
7. Name Australia’s top selling carmaker for hybrid vehicles and what year was the first hybrid vehicle made?
• Toyota. They released the first hybrid vehicle in 1997. It was the
Prius.
 
8. Name a few of the recycling sustainable initiatives that this carmaker has carried out to reduce its carbon footprint.
• ECOVAS – the Eco Vehicle Assessment Scheme
• Car batteries, which achieve a 96% recycling rate
• Using recycled aluminium to build their engine blocks
 
9. The article mentions TED, what is it?
• Toyota Environment Dealership. This program encourages their dealers to measure their current performance and improve against those benchmarks over time.
 
10. What has this carmaker done to set guidelines and targets for environmental management for parts?
• Created a five-year environment plan that falls under the Toyota’s Earth Charter
• Created a range of programs under their Toyota Community Spirit program
• Only use suppliers which are certified to the ISO14001 environment management standard
 
11. What social, environmental and financial indicators does this carmaker use to verify sustainability reports?
• Use the Global Reporting Initiative Indicators
• Independently verify their sustainability reports
• Verify their performance of their environment management systems
 
12. Is there awareness amongst businesses to take on a sustainable approach?
• Yes. With the Green Economy emerging into a reality, the community’s environmental consciousness is shifting. Companies are now providing green products in their range and are mainstreaming greener options across their entire range.
 
13. What has this carmaker benefited from by being sustainable?
• Lower costs
• Customer focus
 
14. What can the design community do about being environmentally sustainable?
• Look to the future, so that in 20 years sustainable products are the only products used.
 
15. After the Gulf of Mexico oil disaster Greenpeace UK encouraged designers to submit posters rebranding BP’s flower logo. Search the Internet for a few of these posters.
 
























16. What is the triple bottom-line approach when it comes to sustainable design for social and economic considerations?
• A holistic philosophy known as ‘The Three P’s – Plant, people and Profit’
 
17. Find an example of a website which declares its sustainable credentials.
http://sustainableman.org/
 
18. What advice does Ecospecifier give when a product is greenhouse friendly?
• “All labels are not created equal”, so as a consumer it helps to
research the standards by which companies judge their own products.
• Always look for products, companies and certifications/labels that have been independently audited
 
19. What is the purpose of the Fair Trade logo?
• It if for those who commission work or buy products from Third World countries.
 
20. Name another respected label that promotes environmental performance.
• FSC (Forest Stewardship Council)
• Good Environmental Choice
 
21. What final advice does this article provide for designers?
• “By using an Australian paper carbon-neutral grade, not only can you use the Greenhouse Friendly logo and communicate with your stakeholders that you want to have a positive impact on climate change, but you can also find out exactly how much CO2 has been avoided through your paper choice.”
• “BY recording how much you have offset with each print job you will be surprised how much of an impact you can have”.
 
22. Name the Onyx range of speciality papers that Candice Murison at Block Branding has chosen and why?
• Smooth vellum
• Embossed finish in white and cream
• They are 100% recycled and 100% Australian
• They offer premium quality and print performance
 
23. Research and find the ‘Greenhouse Friendly’ logo and the common ‘Recycle’ logo (three arrows).
  

Call 1800 280 037 for a free sustainability paper guide or go to http://www.australianpaper.com.au/ for more information.
 
 ** Student note: A few years ago a friend promoted the Keep Cup, and I purchased one for myself (Christmas 2012).